When we setup in 2002 there was very little difference between hosting in the UK or US, and as such we took the cheaper option to be able to provide affordable hosting to our clients. Hosting and servers in the US has always been cheaper than the UK due to the amount of datacenters and competition.
Why did we start to offer UK Hosting?
Put simply, we were being asked for it more and more regularly!
There is a lot of debate about how where your site is hosted can influence search engine rankings and this drives a lot of peoples decision to host on our UK servers for that small extra cost.
Site speed is now a ranking factor with Google so having your site geographically closer to the majority of your visitors could potentially make your site better in the eyes of the search engines.
Finally, visitor experience, websites today are full of far more rich media than they used to be, modem speeds have vastly improved but that data is still going to get to your visitors quicker if it's got less distance to travel...
If you're targetting UK vistitors for your website, we recommend you use our UK servers.
